Marketing Stack Clean-Up & Set-Up

I clean up and set up your marketing foundations so growth is possible.

A marketing stack clean up reduces friction and fixes the foundations. So your marketing becomes faster, cheaper, and easier to measure.

Start with a discovery call
SEO and AI optimization Copenhagen - Search engine marketing services Denmark The Marketing Support devices
The Marketing Support mobile branding - Mobile marketing and social media services Copenhagen Denmark

Why this matters

Most businesses don’t fail because of bad ideas. They fail because their foundations can’t support scale. When your tools and tracking are messy, growth gets expensive and decisions get slower.

Typical signs you need a clean up

  • Tracking numbers don’t match
  • Conversions feel unreliable
  • Tools overlap or aren’t fully used
  • No clear source of truth
  • Marketing decisions feel risky instead of confident
  • Platforms and AI have no consistent signals to work with

This is where I step in

First we create clarity. Then we scale. This work is practical, structured, and focused on outcomes.

Audit the Stack

I map your tools, tracking, and funnel. Then I identify what's missing, duplicated, or unreliable.

Fix What's Broken

I clean up tracking issues, remove friction, and make your numbers consistent across platforms.

Set Up the Foundations

I set up GA4, Google Tag Manager, consent, and conversion signals so measurement is correct and scalable.

Align Reporting With the Business

I connect KPIs to business goals and create reporting that supports clear decisions and next steps.

What's included

You get a clear view of what’s broken, what to fix first, and what “good” looks like. Then we implement the improvements.

  • A full review of your tracking and conversion setup
  • A clean measurement plan (what to track and why)
  • A prioritised fix list (quick wins and deeper fixes)
  • Updated events, tags, and conversion signals
  • Cleaner reporting so numbers match across tools
  • Clear next steps for ongoing optimisation
Jeni Assandey Glavind - Fractional CMO and marketing strategist Copenhagen Denmark, former Google employee

What you walk away with

A clean, working marketing setup

Tracking and conversions you can trust

Fewer tools, less overlap, and lower waste

Clear KPIs and a single source of truth

Faster, more confident marketing decisions

A scalable foundation for growth across channels

Who This Is For

This marketing stack clean up is best when you need reliable numbers and a setup you can scale.

Founders and leadership teams who need reporting they can trust

Businesses scaling paid ads, SEO, or multi-channel marketing

Teams with messy tracking and unclear conversion data

Companies with too many tools and no clear owner

Organisations preparing for growth, hiring, or funding

Teams that feel busy, but don't trust the data

Ready to fix the foundations?

Let’s clean up your stack so decisions are clear and growth is easier.

 

Marketing Stack Clean Up: FAQs

A marketing stack clean up fixes tracking, removes tool overlap, and sets up a clean foundation for measurement and growth.

Most stacks include GA4, Google Tag Manager, consent tools, ad platforms, and a CRM. We focus on what you already use and what you actually need.

Yes. Clean conversion signals help ad platforms optimise. Also, better tracking makes it easier to scale what works.

Indirectly, yes. You’ll measure organic performance more accurately and track leads properly. That makes SEO decisions clearer.

Many clean-ups take 1–2 weeks. Larger stacks can take longer.

Access to analytics, tag manager, ad accounts, and your CRM. Also, one point of contact for quick decisions.