We simplify marketing and make it work for you!

Fractional CMO & Marketing Strategy for Growing Businesses in Denmark & Worldwide

As your fractional CMO based in Denmark, we provide strategic marketing leadership without the full-time cost. No more guessing. No more wasted spend. Just a straightforward plan to get the most out of your tools and your team.

 
Jeni Assandey Glavind - Fractional CMO Copenhagen Denmark marketing consultant professional portrait

Less Marketing Jargon, More Results

Your Strategic Marketing Partner in Denmark and Beyond

At The Marketing Support, we cut through the noise and focus on what actually drives growth. No gimmicks, no jargon – just clear strategies, smart execution, and measurable results. Furthermore, from auditing your marketing stack to scaling paid media, building conversion-ready websites, and leading as your Fractional CMO, we’re here to make every marketing dollar work harder.

Moreover, with over 17 years of experience and a background from Google, we bring enterprise-level marketing expertise to businesses of all sizes across Denmark and the rest of the world. Additionally, from startups to established companies, we deliver clear strategies and measurable results.

Clarity. Confidence. Growth.

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Services That Drive Real Results

Search Engine Optimization & AI Optimization

Our SEO services combine traditional search engine optimization with emerging AI optimization strategies. We help businesses in Copenhagen, Aarhus, and across Denmark rank higher on Google and AI-powered search platforms like ChatGPT and Perplexity. From technical SEO audits to content optimization and link building, we create sustainable organic growth strategies.

What’s included:

  • Full SEO audit of your current site
  • On-page optimization (titles, meta, content)
  • Technical SEO fixes (speed, crawlability, structure)
  • Ongoing strategy for building authority

Why it matters:

Your customers are already searching. We make sure they find you, not your competitors.

SEO and AI optimization Copenhagen - Search engine marketing services Denmark The Marketing Support devices

Social Media & Content Creation Services

We create social media strategies and content that resonate with Scandinavian audiences. From LinkedIn B2B campaigns to Instagram and Facebook content creation, our team develops platform-specific strategies that build brand awareness and drive conversions. Perfect for businesses looking to establish thought leadership or grow their online community.

What’s included:

  • Content strategy mapped to your customer journey
  • Blog posts, articles, and newsletters that build trust
  • Social media campaigns that grow engagement and sales
  • Creative visuals and messaging that stand out

Why it matters:

Consistent, compelling content turns followers into loyal customers.

The Marketing Support mobile branding - Mobile marketing and social media services Copenhagen Denmark

Marketing Stack Audit & Strategic Roadmap

Most businesses use tools like HubSpot, Google Analytics, Meta Ads Manager, and various CRMs — but few use them effectively. Our marketing stack audit identifies gaps, redundancies, and missed opportunities in your current setup. We’ll show you how to connect your tools, automate workflows, and get reliable data for decision-making.

What’s included:

  • Deep-dive audit of your marketing stack (ads, analytics, CRM, automations, website, social)
  • Identify what’s working, what’s wasted, and what’s missing
  • Deliver a clear roadmap with prioritized actions for growth
  • Ongoing monitoring with clear, data-driven reporting

Why it matters:

You’ll know exactly where your money is going, and see the results it creates.

Marketing strategy roadmap Copenhagen - Strategic planning and audit services Denmark The Marketing Support

Paid Media Management & Advertising Support

With experience managing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn, we specialize in paid advertising for the Danish and international market. We understand local audiences, competitive landscapes, and how to maximize your ad spend whether you’re targeting B2B decision-makers or B2C consumers.

What’s included:

  • A paid search and social strategy tailored to your business and goals
  • Campaign setup, ongoing optimization and scaling once the basics are working
  • Support to squeeze more results from your existing budget: better targeting, creative and audiences

Why it matters:

You reach the right people, increase sales, and stop wasting ad spend on the wrong traffic.

Meta Facebook Instagram ads management Copenhagen - Social media advertising services Denmark

Website Development & Analytics Tracking

We build WordPress and custom websites optimized for conversion and user experience. Every site includes proper analytics setup (GA4, Google Tag Manager), mobile optimization, and a strong technical SEO foundation. Whether you need a complete redesign or performance improvements, we focus on websites that turn visitors into customers.

What’s included:

  • Conversion-oriented design or redesign of your website
  • Technical setup for analytics, Google Tag Manager and event tracking so your data is reliable
  • Performance improvements around speed, mobile experience and basic SEO

Why it matters:

You get a site that looks professional, loads quickly, and gives you the data you need to make smart decisions.

Website development Copenhagen - The Marketing Support desktop computer mockup showing digital marketing Denmark

Fractional CMO & Marketing Leadership

Get senior marketing leadership without the full-time salary. Our Fractional CMO service is ideal for startups, scale-ups, and SMEs in Denmark who need strategic marketing direction but aren’t ready for a full-time executive. We work with your team, align marketing with business goals, and provide the expertise to make confident decisions.

What’s included:

  • Strategic direction aligned with your growth goals and business model
  • Leadership for your in-house team and external agencies/partners
  • Clear KPIs, reporting and performance management
  • Support at management or board level when decisions need marketing input

Why it matters:

You get someone who sees the whole picture — connecting marketing, sales, product and data — without the cost of a full-time executive.

Jeni Assandey Glavind - Marketing consultant and fractional CMO Copenhagen Denmark professional portrait

Who We Work With

Startups & Scale-ups

If you’re building fast and need marketing that keeps up, we’re here to help. Furthermore, we provide the strategic direction and hands-on execution to scale your customer acquisition without burning through your budget. Moreover, from setting up your first paid campaigns to building a content engine, we help you grow sustainably.

SMEs & Established Businesses

Already generating revenue but marketing feels scattered? Therefore, we audit your current setup, identify what’s working, and create a roadmap to optimize your spend. Additionally, whether you need better tracking, smarter campaigns, or a fractional CMO to lead your team, we bring clarity and results.

B2B Service Providers

Selling to businesses requires a different approach. Consequently, we specialize in B2B marketing strategies that generate qualified leads through LinkedIn, Google Ads, SEO, and content marketing. Furthermore, we understand long sales cycles and help you build trust at every stage of the buyer journey.

Woman analyzing marketing analytics dashboard on computer in modern workspace

Marketing Masterclasses for Business Owners

The Marketing Support workspace Copenhagen - Digital marketing masterclass and services Denmark laptop mobile

An exclusive masterclass designed for business owners and founders who want clarity and a straightforward understanding of how marketing really works and how to get the most out of it.

Moreover, led by seasoned experts, this webinar is intentionally kept small to ensure every attendee has the opportunity to ask questions and receive personalized guidance.

Furthermore, you’ll discover how to build a marketing strategy that actually works – from balancing organic vs. paid, to tracking performance, and understanding your funnel flow.

What You'll Learn

Our masterclasses cover essential marketing topics including:

 

  • Building a marketing funnel that converts
  • Balancing organic (SEO, content) and paid strategies
  • Setting up proper tracking and analytics
  • Understanding marketing metrics that matter
  • Creating a realistic marketing budget and timeline

 

Perfect for founders, business owners, and marketing managers in Denmark and worldwide, who want practical, actionable marketing knowledge without the fluff.

The Marketing Support workspace Copenhagen - Digital marketing masterclass and services Denmark laptop mobile

The Results Speak for Themselves

Client Success Stories & Case Studies

See how we’ve helped businesses across Denmark and the rest of the world achieve measurable marketing results. From increased website traffic to higher conversion rates and better ROI on ad spend.

Jeni Assandey Glavind - Marketing strategist Copenhagen Denmark professional photo red blazer

Meet Jeni Assandey - Your Fractional CMO in Denmark

Jeni Assandey Glavind - Marketing strategist Copenhagen Denmark professional photo red blazer

Ex-Google and former Director of Data & Analytics, Jeni Assandey Glavind is a strategic yet hands-on marketing leader with over 17 years of experience helping businesses turn complex digital challenges into clear, measurable growth strategies.

Furthermore, she’s led international teams across Europe, America and the Nordics, driving data transformation and marketing performance for some of the world’s biggest brands. Her expertise spans data and analytics, user privacy and consent strategies, future-proofing measurement, paid and organic marketing – bridging the gap between marketing, analytics, and real business outcomes.

Now working as a Fractional CMO and owner of The Marketing Support, Jeni partners with companies to build scalable, insight-driven marketing engines – from strategy and team development to campaign optimization and reporting.

Moreover, her passion lies in helping teams who don’t have access to deep marketing expertise gain clarity and confidence in an ever-changing landscape – making marketing not just measurable, but meaningful.

Expertise & Credentials

  • 17+ years in digital marketing and analytics
  • Former Google employee
  • Former Director of Data & Analytics
  • Experience across Europe, America, and the Nordics
  • Specialist in data-driven marketing and privacy compliance

Industries Served

Throughout her career, Jeni has worked with clients across SaaS, ecommerce, professional services, healthcare, finance, and consumer brands – bringing cross-industry insights to every engagement.

Our Values

Passion & Positivity in Every Project

We bring energy and enthusiasm to every client engagement. Furthermore, marketing should be exciting, not exhausting. Therefore, we approach every project with positivity and passion.

Continuous Learning & Innovation

The marketing landscape changes constantly. Therefore, we stay ahead of trends, tools, and best practices so you don't have to. Moreover, we continuously invest in learning to bring you the latest strategies.

Going the Extra Mile for Your Success

We don't just deliver what's in the contract. Moreover, we're invested in your growth and will do what it takes to help you succeed. Consequently, you get a partner who truly cares about your results.

Frequently Asked Questions

We’re based in Copenhagen but work with clients across the world. Most services are delivered remotely, with in-person meetings available for local clients.

Pricing varies by service and scope. We offer project-based pricing, monthly retainers, and hourly consulting. Contact us for a custom quote based on your specific needs.

Yes! We work with businesses of all sizes, from startups to established companies. Our fractional and project-based approach makes strategic marketing accessible for smaller budgets.

Timeline depends on the service. Paid advertising can show results within weeks, while SEO and content marketing typically show significant results in 3-6 months. We set realistic expectations from day one.

We combine senior-level expertise (17+ years, ex-Google) with a hands-on, no-nonsense approach. You get strategic thinking and practical execution without the agency markup or jargon.

Both! We offer one-time audits and projects, as well as ongoing monthly retainers for continuous optimization and support. We’ll recommend what makes sense for your situation.

Jeni Assandey working on laptop with marketing strategy documents - Fractional CMO services Copenhagen Denmark

Schedule Your Free Marketing Consultation

Ready to simplify your marketing and drive real results? Fill out the form below and we’ll schedule a free 30-minute consultation to discuss your business goals and how we can help.

Jeni Assandey Glavind - Fractional CMO and marketing strategist Copenhagen Denmark, former Google employee
Jeni Assandey Glavind - Fractional CMO and marketing strategist Copenhagen Denmark, former Google employee